Vijay Kumar
Performance Marketing Specialist · Lead Generation · B2B & B2C
Experience
Marketing
& Marketing
Websites I've Built
Work I've Produced
Performance marketing video campaigns created for B2B clients across manufacturing & services industries.
The Person Behind the Campaigns
10+ years of hands-on experience — from selling insurance policies door to door, to running high-performance B2B digital campaigns for garment manufacturers.
👋 My Story
I started my career as an Insurance Adviser in Rewari, Haryana — building a personal client base of 100+ customers through referrals and local networking. That experience taught me one thing deeply: how real buyers think and decide.
For the last 5 years at ARA Style Hub, I've taken that sales mindset into digital marketing — running Google Ads, Meta Ads, and building landing pages that generate genuine B2B leads for garment businesses across India.
I don't just run ads — I understand what makes a buyer click, call, and convert.
⚡ Core Skills
🏆 What Sets Me Apart
- Plan and run Google Ads & Meta Ads campaigns to generate quality B2B leads — garment buyers, shop owners, distributors
- Build and manage WordPress landing pages to capture leads — track cost per lead and improve results weekly
- Manage Facebook, Instagram, and LinkedIn to build company online presence in the garment trade
- Run retargeting campaigns for website visitors who did not fill the inquiry form
- Work closely with sales team — share leads, take feedback, improve campaign targeting continuously
- Use AI tools like ChatGPT, Canva, and Gemini to speed up content and creative work
- Worked with Bharti AXA, New India Assurance, HDFC, ICICI Lombard, Acko, and Policybazaar
- Built personal client base of 100+ customers through referrals and local networking
- Advised clients on suitable general insurance plans based on their needs and budget
- Consistently met monthly targets — recognized as top performer in the branch in 2016
- Completed self-study in digital marketing — Google Ads, Meta Ads, and WordPress basics
Let's Build Something Together
Looking for a performance marketer who brings real sales experience to every campaign? Let's talk.